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Diwali 2022: How Brands Celebrate This Diwali Season

Brands and agencies typically produce new and inspirational content around Diwali. Brands all throughout the nation step up their marketing efforts and give online customers a vibrant experience.

In addition to being one of the most anticipated and significant holidays of the year, Diwali is also of uttermost significance on the marketing calendar. This is because 30% of all retail sales are made during the holiday season.

Due to the pandemic that has plagued the world for the past two years, brands prepare heart-warming commercials to encourage people to enjoy Diwali with family, friends, and loved ones.

Diwali Brand Campaign Ideas 2022

Brands are aware of the value of influencers, and as the holiday shopping season draws near, marketers are increasing their spending on influencer marketing to take advantage of the escalating demand.

During the holiday season, firms spend a lot of money on marketing because they anticipate a higher return on investment (ROI) if their efforts are effective.

Here are some of the top influencer marketing Diwali initiatives from the past, hand-selected by us for you as you prepare your campaign:


Coca-Cola has launched a new #MilkeHiManegiDiwali campaign to get India in the holiday spirit. Coke’s new Diwali campaign encourages its audience to not just “greet,” but “meet” their friends and family this holiday season, bringing back the true pleasure of social interactions.

Coca-Cola extends an invitation to its audience to enjoy the true magic of celebrations that are anchored in its philosophy. Coca-Cola is urging people to celebrate Diwali in person this year in an effort to foster a sense of community. Due to people’s reliance on “virtual wishes” in the wake of the pandemic over the past two years, the holiday season has been without the spark of real interactions.


After two years of sparse celebrations, JBL, the most recognisable audio brand from HARMAN, launches its holiday campaign with the slogan “Diwali Sounds Better on JBL,” underlining the joyous attitude of the populace and the sounds of festivities in the air. To begin the 45-day digital campaign, participants are urged to “Mute the World; Unmute the Festivities.”

The focus of the campaign’s Diwali phase will be the size of the holiday celebrations, with everyone being urged to put their problems aside and enjoy with gusto and vigour. JBL’s Diwali Sounds Better honours the sounds of festive celebrations at home and in neighbourhoods.


As the holiday season has begun, the jewellery company Tanishq has released its much-anticipated Pehli Diwali campaign. The movie is a celebration of every Indian woman’s “Firsts” as she embarks on a quest to reinvent herself, making it genuinely deserving of a “Pehli Diwali” celebration. The holiday advertising emphasises the hope that stirs up feelings related to every first.

The three heart-warming films, each lasting 40 seconds, are stitched together around the idea of celebrating Pehli Diwali from many angles. The visually appealing advertising films provide viewers with a peek into the lives of women who believe in celebrating every accomplishment that advances their personal growth. The narrator and uplifting backing music create an emotional rollercoaster.

Cadbury Festivities

#ShopsForShopless, a new Diwali campaign from Cadbury Celebrations, celebrates the strength of communities coming together through technologically enabled solutions. The effort seeks to empower and encourage those hawkers who do not own permanent storefronts by providing them with a virtual store where they can sell their wares.

The company has increased festive enthusiasm by lending a helping hand to neighbourhood hawkers after boosting neighbourhood businesses for the past two years that were adversely affected by the pandemic.

Rocher Ferrero

One of the well-known businesses, Ferrero Rocher, has unveiled a video ad for their forthcoming Diwali digital campaign that stars Hrithik Roshan. This advertisement will be aired across the digital landscape as a part of the brand’s #GoldenDiwali campaign in order to increase consumer brand memory. The campaign attempts to make Ferrero Rocher the ideal option for customers to give a Golden Diwali to their dear ones by equating the brand’s philosophy with the festival’s golden hue.

Hrithik remembers his family’s previous Diwalis as the digital film opens. His family’s fondness for Rocher, known as The Roshan’s affection for Rocher, is one thing that never changes for Diwali.


The campaign’s main message is how thrilled we are to go a little bit crazy during Diwali to make loved ones happy. Amazon wanted to have a direct relationship with its audience, even though this ad primarily highlights their Great Big Indian Sale and substantial discounts.

Tanmay Bhat, Neha Dhupia, and Shobha De were among the celebrities that Amazon engaged to work with them on their promotional video. They spoke on a variety of subjects and asked their fans to be #BadeDilWale.

Kwality Wall

Without desserts, Diwali would not exist. Kwality Walls aimed to persuade customers to present their holiday ice cream baskets rather than customary candies. They worked together with prominent influencers Prajkata Kohli and Sameera Reddy, who both produced entertaining sketches that the audience enjoyed.

With just these two videos receiving over 4 million views, this campaign was a huge success. The engagement on other posts by chefs and food influencers was also very high.


To sum up, Each of these companies used influencer marketing to broaden the audience for their holiday promotions. Are you thinking of creating your own Diwali influencer campaign? Contact the top digital marketing company right away.

And also read about how to develop your brand

Brand Development Strategy: 10 Steps You Should Follow

Brand Development: Define

The process of building and enhancing your professional services brand is known as brand development. We break the process down into three steps as we assist businesses with building their brands.

  • Getting your brand strategy right and in line with your business goals is the first step.
  • The second step is creating all the brand communication tools you’ll need, including your logo, tagline, and website.
  • The step of reinforcing your newly created or upgraded brand is the last.

Your approach to completing these activities is determined by your brand development plan or brand development strategy.

The significance of branding

Customers have a multitude of motivations to identify with certain brands. A good product at a fair price is not the only thing that influences consumer behavior. They can be moved by additional items. Some of them may be environment lovers and would identify with a company that particularly donates a portion of its income to a charity that helps to protect or save the environment some may be animal lovers or other. They might be concerned about climate change, and if you can position your business as one that shares their concern, clients will be more likely to choose you over a rival who might even offer a lower price.

We’ve divided the brand development strategy into 10 steps to help with the work.


Growing your business will be a lot easier if you have a strong, distinctive brand. What kind of business do you desire, though? Do you intend to raise your crops naturally? The context of your brand development strategy is your whole business strategy, so start there. Your brand will assist you in reaching your goals if you are clear about where you want to take your business.


Who are your ideal customers? You would be doing yourself a great disservice if you said “everyone.” Our study unequivocally demonstrates that high-growth, high-profit businesses place a great priority on having well-defined target markets. The rate of growth increases with narrower emphasis. Your marketing efforts will be diluted the more diversified your target audience is. How do you tell if your target market is the proper one? The next stage is where that fits in.


Companies that conduct an in-depth analysis of their target market expand more quickly and profitably. The growth of individuals who conduct research more regularly (at least once every quarter) is also more rapid.

Research enables you to comprehend the viewpoint and priorities of your target audience, foresee their demands, and craft a message that appeals to them. It also reveals their opinions of the advantages of your company and your current brand. As a result, the marketing risk connected to brand development is significantly reduced.


You can now decide where your company will position its brand in the professional services sector (also called market positioning). What sets your company apart from the competition, and why should potential customers in your target market choose to work with you?

A positioning statement encapsulates the essence of your brand positioning and is typically three to five phrases long. Given that you’ll be expected to follow through on your promises, it must be realistic. It must also include some aspirational elements so that you have something to work toward.


The next stage is to develop a messaging strategy that will use your brand positioning to communicate with each of your target groups. Possible clients, potential workers, sources of referrals or other influencers, and potential business partners are a few examples of your target audiences.

Each audience will be interested in different components of your brand positioning, even if your basic brand positioning must be the same for all audiences. The most relevant points will be emphasized in the messaging to each audience. Each audience will also have particular issues that need to be addressed, and each will require a different kind of proof to back up your claims. All of these requirements should be met by your messaging strategy. Taking this step will help you make your brand more relevant to your target audience.


Developing your marketing strategy is another name we may have given this step. We didn’t, though. We advocate a content marketing strategy instead.

Why? In the Internet era, professional service organizations are especially well-suited for content marketing. It performs all of the functions of traditional marketing, but more effectively. In order to draw in, develop, and qualify prospects, it makes use of quality instructional content.

Keep in mind that reputation and visibility both contribute to the power of your brand. Gaining more awareness without enhancing your reputation is rarely effective. Because of this, conventional “awareness-building” sponsorships or advertising frequently have underwhelming outcomes. Contrarily, content marketing boosts reputation while also increasing visibility.


Many businesses do not need to change their name. A name change could be necessary if you are a new company, are merging, or are stuck with a name that no longer fits your positioning. A fresh logo and slogan could be wise even if you don’t alter your company name to better match your brand strategy.

Keep in mind that your brand is not just your name, logo, or tagline. They are a component of your brand identity, which is the way you represent or communicate your brand. To make it real, you must experience it.

Avoid the error of internally circulating the new logo to solicit feedback. Not the name, logo, or tagline.

8. Create your website.

Your website is your most crucial tool for building your brand. All of your audiences go there to find out what you do, how you do it, and who your clients are. Prospective clients are unlikely to select your company based just on the content of your website. However, if your website conveys the incorrect message, they can well reject you.

Your essential content will also be housed on your website. Your search engine optimization (SEO) and social media strategies efforts will be focused on that material to help potential clients, hireable candidates, and referral sources find you and learn more about your business. Any modern approach to brand development must include online content.


Build the rest of your marketing toolkit as the following step in the process. One-page “sales sheets” that outline essential service offerings or important markets served may fall under this category. A quick “pitch deck” that summarises the company or its major services, as well as an e-brochure about the company, may also be included. These printed pieces are no longer often used.

Increasingly, videos are part of this marketing toolkit. Firm overviews, case studies, and “meet the partner” videos are some of the most popular video themes. Offerings for key services are also highly helpful. These tools can be used not just for business development but also for brand development if they are properly developed.

10. Apply, track, and make adjustments.

One of the most crucial steps in the brand-building process maybe this last one. A successful brand development strategy is obviously useless if it is never put into practice. You might be shocked by how frequently that occurs. With all the goodwill the company can summon, a strong strategy is designed and launched. Reality then steps in. Tasks related to brand development are delayed due to people being busy with client business and then forgotten.

You should continuously interact with your clients if you want to keep your brand engaging with them.


Put yourself in the customer’s position and consider what they would like to see. Getting advice from experts is usually a smart move. Making brand-building plans requires maintaining your brand’s creative and consistent voice.

Pro Digital helps you to build your brand and is a dedicated platform for all things Performance Marketing, Affiliate Marketing, and everything in between. they are Pro at all things Performance Marketing and create stellar campaigns that deliver instant, high-power, and desirable results that add value to all your business’ marketing campaigns.

Affiliate Programs: 7 Best Affiliate Programs That Can Pay You a High Commission.

What are the best affiliate programs that can pay you a high commission?

For recommending a good or service on your websites or social media, affiliate marketing programs provide partnerships that pay commissions.

What are Affiliate Links?

Affiliate links are used to track each sale, and the vendor’s or affiliate network’s specified percentages are used to deduct the profit from each sale. These links will verify purchases and conversions as well as track the referring visitors’ IP addresses.

Additionally, affiliate links use cookies that are stored in users’ web browsers for a predetermined period of time. If users take the requested action within this time frame, the affiliate marketer will profit from a commission.

Simply look for goods or services you are interested in and sign up for an affiliate program. Although you can sign up for an affiliate network that collaborates with numerous suppliers, many brands provide internal affiliate programs.

Affiliate marketing is performance-based and is mostly assessed using the following three techniques:

Pay-per-sale. The most typical method of earning money through affiliate marketing is this one. Payment is depending on how many sales the marketer can generate, as the name would imply.

Pay-per-click. As implied by the name, the profits are determined by the volume of visitors affiliates can provide to a merchant’s website.

Pay-per-lead. A lead is a prospective client. This approach pays publishers when they successfully persuade potential customers to take particular activities, such as subscribing to a newsletter or downloading a PDF file.

 Here are some of the best affiliate marketing programs to get started with this year.

Pro Digital

program stats

  • Industry: Digital marketing
  • Commission rate40%
  • Pros: easy registration process, expert marketing team
  • Cons: high competition

Pro Digital is a dedicated platform for all things Performance Marketing, Affiliate Marketing, and everything in between. they are Pro at all things Performance Marketing and create stellar campaigns that deliver instant, high-power, and desirable results that add value to all your business’ marketing campaigns.

They combine the power of idea and innovation to generate an effective and compelling creative stream for your business, wiping all your digital hassles away in a jiffy. They doing advance affiliate marketing.

Take your brand to the next level with our gasp-out Programmatic buying experience or be it creating the kind of social media buzz that will keep your brand rolling in full swing. Experience the best of Performance and add vigor and life to your campaigns with Pro Digital

2. Semrush

Program Stats

  • Industry: marketing
  • Commission rate40%
  • Cookie life: 120 days
  • Pros: easy registration process, rewards for trial signups, expert marketing team
  • Cons: high competition, high payout threshold for wire transfers

One of the top affiliate programmes for content marketers is provided by SEMrush. For all SEMrush membership plans, affiliates will receive a 40% monthly commission, $200 for the first sale, and $10 for trial activations.

This brand’s principal internal affiliate network used to be BeRush. To enhance its affiliate program and business model, the company teamed up with ShareASale in October 2020.

The new BeRush application uses the last-click attribution approach as opposed to the old one. Marketing professionals can track the ads that require the most improvement because they receive a commission from the most recent advertisement that results in a sale. Additionally, the cookie life has been shortened from 10 years to 120 days.

3) Zone Media

Program Stats

  • Industry: Digital marketing
  • Commission rate40%
  • Cookie life: 100 days
  • Pros: easy registration process, expert marketing team
  • Cons: high competition, the high payout threshold

Zone Media is adept at establishing partnerships with publishers that drive instant results. The results with lasting effect. Be it in terms of powerful, game-changing solutions or diverse reach, we make things super simple and yet process-oriented.

In addition to this, we offer curated buckets of services such as Programmatic ads, Native Advertising, and Social Media that can instantly take your brand recall and reach all the way to the next level. Pick up a format you wish to scale your brand with be it photos, videos, slideshows, carousel, etc, and your chosen way to advertise and get blown away with the results.

Be it equipping your business with the right content development or simply assisting your referral traffic’s conversion rate. This is the high time to get the required access to a full-fledged inventory of global creatives, tailored to educational goals and lead magnets, and comprehensive performance insights are right there to guide you to maintain your own brand’s own personal dashboard and this is just a peek into all that we can do for you. 

Get Ready to Upgrade your Affiliate Marketing by tracking your brand Ambassador, Influencer, and Affiliate Marketing Programs with Zone Media and enjoy the Increased ROI and promote your brand on a larger scale. 

4) Amazon Associates

Program Stats

  • Industry: eCommerce
  • Commission rate: from 1% to 10%
  • Cookie life: 24 hours (extendable to 90 days)
  • Pros: well-known reputation, a wide variety of products, cookies are applicable to other item purchases made via your affiliate link
  • Cons: widely varying commission rates, no PayPal support

With more than two million product developers and marketers, Amazon Associates is one of the largest affiliate networks. It is a marketplace with a broad selection of goods for every market niche.

The high conversion rate of Amazon Associates can be attributed to Amazon’s strong brand recognition. The industry, however, affects the commission rates.

For premium beauty themes and items that may be purchased with Amazon Coins, the maximum fixed rate is 10%. The lowest rate, however, is 1 percent, which is applied to consumables, physical video games, and gaming consoles. To view a full breakdown of all rates.


Program Stats

  • Industry: travel
  • Commission rate: from 25% to 40%
  • Cookie life: based on the browser’s active session
  • Pros: no startup costs, incredibly user-friendly, the high commission rate
  • Cons: minimum payment threshold is too high, short cookie life

Another well-known brand with great affiliate opportunities is, which has more than 2 million places to advertise.

One of the best-paying affiliate programs on this list is this one. Over 500 reservations can result in at least a 40% payout, with the percentage rising with the number of monthly reservations., however, also has a high payment threshold with a minimum of $110 and a brief cookie period. During the initial browsing session, transactions must be made. It won’t be monitored if it’s not. Additionally, the payment won’t be sent until two months have passed since the reservation was made.

6) HubSpot

Program Stats

  • Industry: digital marketing
  • Commission rate: flat $250 to $1,000
  • Cookie life: 90 days
  • Pros: an industry-leading brand, generous flat commissions, tons of affiliate marketing support
  • Cons: PayPal support only, the long sales cycle for expensive items

Customer relationship management services, marketing automation, and a variety of sales resources are all provided by HubSpot, a one-stop marketing solution.

Any affiliate marketer wishing to promote digital marketing products and earn a large flat commission is advised to sign up for this programme. Three tiers exist:

Selling high-priced affiliate products can be time-consuming, which is a drawback. Furthermore, HubSpot only uses PayPal for payments.

7) CJ affiliate

Program Stats

  • Industry: affiliate marketing
  • Commission rate: vendor-based, negotiable
  • Cookie life: none (cookie-less tracking)
  • Pros: deep link generator and automation, mobile-friendly conversions, comprehensive reporting
  • Cons: non-intuitive dashboard, the program charges a monthly fee

CJ Affiliate, formerly known as Commission Junction, is a well-known affiliate network that facilitates connections between affiliates and various brands.

Not to add, it provides thorough tools to aid companies in boosting performance and conversions. The learning curve for beginners is somewhat steep due to the number of features, though.

It’s challenging to specify the range for the commission rates due to the nature of the platform. If you have enough clout in a particular niche, it may even be negotiable with the advertiser in some circumstances.

The cookie-less tracking offered by CJ Affiliate is a noteworthy feature that might increase mobile conversions. This is because, in contrast to browsers, the majority of apps don’t keep data in cookies. Additionally, cookie-less tracking respects user privacy better.


The top affiliate marketing programmes to start with this year are examined in this article.

Check out our post on the referral programme if you’re interested in becoming an affiliate referral. Examine the top referral programmes you can join as well.

We wish you luck in your search for the top affiliate programmes for your website. Please feel free to ask any questions in the comments section below.

For more read about : 5 easy steps to an effective social media marketing strategy

Affiliate Marketing Strategy: 6 Ways to Increase Revenue by Using Advanced Affiliate Marketing in Your Business

Affiliate Marketing business concept with businessman touching the smartphone.

You’ve put a lot of effort into your blog. You’re starting to establish an audience because you’re posting content on a regular basis.

You’ll probably want to monetize it at some time, right? Why not make all of your hard work pay off?

So you decide to get into affiliate marketing, which has a lot of potential for profit. According to a research by VigLink (formerly Sovrn), affiliate marketing is the second-largest source of revenue for publishers behind Google AdSense.

After you’ve gotten started with affiliate marketing, you can use more advanced affiliate tactics to earn more money.

What is Advanced Affiliate Marketing (Affiliate Marketing)?

Here’s a quick review on how affiliate marketing works before we go into advanced affiliate marketing.

Affiliate marketing is a great way to make money if you have a blog or a large social media following. It’s essentially commission-based sales. You promote a product to your followers, and if they buy it via your affiliate link, you get a percentage of the sale.

To locate products to advertise, many affiliate marketers use networks like Amazon Associates, shareasale , Pro Digital, ClickBank. Because these networks offer such a diverse range of products, it’s rather simple to identify items that your target audience could enjoy.

Sure, you can make money by throwing a few links on your website, but if you truly want to profit from affiliate marketing, you’ll need to think about it and plan ahead.

As a result, “advanced affiliate marketing” could be characterised as employing complex tactics to boost affiliate marketing earnings.

What does this imply in terms of application?

It could entail, among other things, determining the best niche to promote, selecting products that your target audience will enjoy, and determining the most effective techniques to promote them.

I’ll show you how to use advanced affiliate marketing to get extra money from your online content in the sections below.

Many individuals consider affiliate marketing to be a simple and passive way to earn money. This is just partly correct.

6 Ways to Increase Revenue by Using Advanced Affiliate Marketing in Your Business

So, you’ve got an affiliate marketing website up and running but want to take it to the next level? Try out these six advanced affiliate marketing methods.

1. Customize Your Products for Your Target Market

This is crucial: Make sure you’re promoting something that your target audience desires.

This is more difficult than you might believe.

It takes more than just picking categories to promote exceptional products.

Most of your readers will not buy if you promote a product that is out of their price range. More importantly, you risk appearing insincere and pushy, which can alienate customers and harm your brand.

Data and analytics are your friends when it comes to understanding your readers. Make good use of them.

You should figure out who is reading your blog if you don’t already know. You can see this data using software like Quantcast or Google Analytics’ Demographics and Interests tool.

You can use a variety of other approaches to better understand your audience, in addition to Google Analytics, which provides actionable data.

If you have a business account, you can also use Instagram Insights or YouTube’s Channel analytics tools to achieve this.

There are numerous third-party solutions available if you want a more detailed picture of your social media metrics.

Why not ask your followers if you have a specific question?

Send out a poll to find out what kind of material people want to see. It’s a win-win situation because a more personalised affiliate programme means happier followers and greater purchases.

2. Be open and honest about your affiliate marketing efforts.

You must be transparent if you want to make money with sophisticated affiliate marketing.

Data can be found in abundance on social media. Some social media networks have analytics tools that make it simple to see who is following you.

Go to “Manage Page” > “Insights:” if you have a Facebook page.

If you have a business account, you can also use Instagram Insights or YouTube’s Channel analytics tools to achieve this.

Second, it assists you in gaining and maintaining the trust of your readers. If your audience “discovers” they’re being sold to when they weren’t expecting it, they’ll be offended, and you’ll lose your audience, which means you’ll make no money from your affiliate programme.

Another reason to be open about affiliate connections is that it makes your site appear more authentic and less spammy, which is important when trying to avoid search engine penalties.

Remember that “thin affiliate pages” are penalised by Google, so in addition to being clear, make sure your affiliate links are interwoven into intriguing and important material.

3. Select Great Products in a Lucrative Niche

Perhaps you’re considering creating fresh content based on affiliate items. If that’s the case, you’ll want to make sure you choose a profitable niche.

It’s a terrific place to start if your market is receptive to high-value products. Because you’re paid on commission, selling something more valuable will get you more money.

Of course, a low-value product might be intriguing if it is extremely sought and you can sell a large quantity of it.

In a recent post, I went through the basics, including how to choose a profitable affiliate marketing niche. One of the recommendations I made was to use Google’s Keyword Planner to find in-demand phrases (and thus potentially lucrative items).

4. Place affiliate links in areas with the most traffic.

To generate more money from affiliate links, you don’t necessarily have to create new material.

Going through your existing content to discover which of your sites are now receiving the most traffic is another advanced affiliate marketing tactic that’s simple to adopt. This can be done with Google Analytics.

Add affiliate links to your high-performing pages once you’ve identified a couple.

Individual pages can also be promoted via paid social ads or Google AdWords. You’ll get more clicks on your affiliate links if you drive more traffic to those pages.

However, be strategic in your approach. Choose pages that are already performing research.

5. Your Affiliate Links and Banners Should Be A/B Tested

A/B testing is an important tool for every internet marketer, and it can also be used to improve affiliate marketing initiatives.

Compare the performance of two different versions of an ad, landing page, or other marketing asset. A/B testing can be used in a variety of ways when it comes to affiliate marketing.

You might test affiliate links to see how they function in different spots on the page if you’re utilising them. Links towards the top of an article, for example, may be more visible and hence receive more hits.

To help combat banner blindness, A/B test affiliate banners the same way you would any other ad.

6. Customize Your Links Depending on the Country

Is there anything more annoying for a consumer than clicking on something they really want only to get a large pop-up that says, “This is not available in your country?”

Or, given the high cost of shipping and customs, are they more expensive than the commodity itself?

This is exactly what you don’t want to happen with your affiliate links. If you only link to Amazon’s US site, for example, your non-US viewers will most likely leave the page and look for the goods in their local store. That affiliate sale will then be lost to you.

You may enhance the experience easier for your international users with sophisticated affiliate marketing by using a tool.


If you’ve been doing affiliate marketing for a while, you’re probably seeking for more information than simply “Add some links to your website.”

Advanced affiliate marketing, in reality, is much like any other type of digital marketing. It all comes down to strategy, knowing who you’re talking to, and having the correct tools.

You’ll get better results with affiliate marketing if you put in the time and effort to do A/B tests, monitor your analytics, and invest in the correct software.

Pro Digital is a dedicated platform for all things Performance Marketing, Affiliate Marketing and everything in between. We are Pro at all things Performance Marketing and create stellar campaigns that deliver instant, high-power and desirable results that adds value to all your business’ marketing campaigns. We combine the power of idea and innovation to generate an effective and compelling creative stream for your business, wiping all your digital hassles away in a jiffy. Take your brand to the next level with our gasp out Programmatic buying experience or be it creating the kind of social media buzz that will keep your brand rolling in full swing. Experience the best of Performance and add vigour and life to your campaigns with Pro Digital.      

Read more about : 5 easy steps to an effective social media marketing strategy

5 easy steps to an effective social media marketing strategy

What is Social Media Marketing?

The use of social media and social networks to sell a company’s products and services is referred to as social media marketing (SMM). Companies can use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended culture, mission, or tone.

What is social media marketing strategy?

The world of social media can be frightening and perplexing. You’ve been told repeatedly that you need a strong social media presence, so you assemble a staff of social media executives and community managers and have them begin posting.

You’ve heard that consistency is important, so you make sure they stay to a strict schedule, even if they don’t have much to say.

And when no one responds to your posts, you dismiss it as “the algorithm.” You have the odds stacked against you. You begin paying platforms to promote your articles, assuming that this is the only way your material will ever be noticed.

If any of this sounds similar, I’m going to take a wild guess and say you don’t currently have a solid social media marketing strategy in place. Even when you employ a supposedly trustworthy social media management business, this is frequently the case.

But that’s okay, because in this post, we’ll walk you through the simple five-step approach we use to help our customers design highly effective social media marketing plans that ensure each piece of content they publish receives the most reach, engagement, and impact.

You need a detailed assessment of where you are now before you can plan the path to where you want to be – otherwise, you’ll have no way of knowing whether or not your new strategy is having any effect. So here we provide here you 5 easy steps for your social media strategies-

5 steps for an effective social media marketing

1. Determine your current position

Things you should make a mental note of:

Which social media platforms do you use?

What is the definition of active? How frequently do you update your blog?

Who is your current target market?

What are the opinions of your current audience on your content?

What kind of responses do you get to your posts?

It’s helpful to keep track of “total” likes, responses, shares, interactions, and so on, so you can track any improvement in performance in both absolute and relative terms as your audience expands.

2. Identify your real customers

In an ideal world, who would you like to buy your product or service from? Customers you wish you had rather than those you already have. They’re the ones who need to hear your new marketing materials.

Do you have a good understanding of your ideal customer? If the answer is “not much,” conducting market research, getting to know your target market, and creating a highly focused customer persona may be beneficial.

Learn what makes your ideal customer tick, not just their age, geography, job title, or income. Not simply the problems that your company claims to answer, but also their likes and dislikes. The shows they like to watch, the sports they follow, and the references they “understand.” The more you can go inside your thoughts, the easier it will be to create engaging material.

You have no way of understanding whether or not your social media strategy is making an impact if you haven’t established what success looks like.

3. Achievement identification

What key performance indicators (KPIs) would you use? Do you want more inquiries and leads? Increased sales? Do you want your brand to be more well-known?

I already know your answer is “all of them, and that’s fine – but choose the most important one and make sure it’s SMART. (They must be specific, measurable, achievable, relevant, and time-bound.)

Instead of saying “I want to grow our Twitter following,” say “I want to grow our Twitter following by 1,000 new followers by the end of next month.”

Just say at the end of the month or the end of this year we will achieve the target of 5000 followers not just plan but implement your plan from the same day.

Once you’ve decided on your objectives, put them in a prominent location – in a document that the entire team can see or has easy access to – and refer to them on a frequent basis. It’s pointless to set these objectives and then put them in a drawer to be forgotten about. Keep them in the forefront of your mind at all times.

4. Create eye catching content

You’ve built the groundwork, and now it’s time to start creating content.

If you’re wondering why we made you do all of that preparation work first, the answer is easy.

Content for the sake of content is meaningless. Every single article you publish, whether it’s a single tweet or a collection of SEO-optimized blog pieces, should have a purpose and a message.

Be very wary of any social media marketing firm that is more interested in cashing your check and getting to work than in assessing your existing situation, learning about your target audience, and figuring out how to best measure success.

But there’s a catch: if your purpose and message are too “obvious,” it’ll be about as effective as standing in the middle of nowhere with a giant billboard that screams “buy items.”

Your audience is astute, and if they sense you’re attempting to “sell” them something, they’ll tune out. You must instead entertain and engage them.

However, if all you do is entertain and engage them – and they never become customers – you’re squandering your time and money by shouting into the abyss of social media.

That is why you must find a happy medium. You must entertain and engage your audience while maintaining your brand messaging. It’s constantly there, sometimes just beneath the surface, sometimes just above.

Simply combine something everyone knows about your company with a topic or story that your target customer (from Step Two) will relate to, and come up with a clever twist that “clicks.” Make sure the final product likewise portrays your brand as the hero, and you’re good to go.

Occasionally, the consequences are downright amusing. Even if they’re just charming and funny, they might be a terrific way to gain a new perspective and approach to your material.

And, needless to say, it will always be more effective than yelling “buy things, purchase things” until you’re blue in the face.

You’ll note that we haven’t discussed the various sorts of material yet, and that’s because these concepts apply to all of them. Whether you’re looking for popular memes for Twitter, smart blog entries

for LinkedIn content marketing, long-form pieces for Facebook, or artistic photographs for Instagram, we’ve got you covered.

Start by deciding what you want to say, then find a fun, humorous method to say it that resonates to your target consumer and portrays your business as the hero – and you’ll see your content is starting to achieve its stated goals.

5. Measure your progress and build on what’s working.

Remember how we agreed on the metrics that will be used to gauge our progress in Step Three? This is where they are useful.

Examine how each of your posts performed each week, and figure out what the best and worst posts have in common. Double down on the most successful elements the next week.

You might be amazed at how significant a difference tiny tweaks can make. Have a joke where your brand is the hero? If you replace the villain with one who resonates even more strongly with your audience, you might notice an increase. (You’ll be able to recycle your material now that it’s been updated.)

Personalize your posts by addressing your target audience directly (whether it’s “Hey LinkedIn” or “Hey instagramies”), and you’ll likely see an increase in interaction as more of your prospective consumers are drawn in by that opening hook. But you never know, which is why testing is so vital.

Even though this essay is about organic social media marketing, one of the most effective ways to test is to use paid ads. Because you can split test the posts and make sure each prospect only sees one version, Facebook is particularly good for utilising Paid Ads to A/B test how audience engagement changes as a result of specific modifications in your messaging and brand sense of humour.


Finally, don’t make any assumptions.

You may believe that a certain sort of humor will offend your audience. Have you tried your theory out?

You can believe that your target audience prefers a certain tone of speech. Do you have proof of this?

Be open to trying anything and anything, and follow the data. And if you think that’s a hazardous marketing strategy, think again.

You are protected by the algorithms.

Prodigital isn’t just another social media marketing firm. We’ll delegate your stream management to someone else, but we’d be delighted to provide you with the funny content you require. Our social media marketing services cover every type of material you can imagine, whether you’re in the real estate or hospitality sector.

Content Strategy for Social Media: A Complete Cheat Sheet

What is Content Strategy?

Content Strategy is becoming vital to take your brands to the next level. A killer content strategy can give your branding landscape the much needed boost and make your brand hit the bull’s eye with its target audience. However, often brands struggle with maintaining the regularity when it comes to content strategy or even if they maintain, the content is not well structured or consistent enough to drive the desirable traffic. 

Well, Prodigital got you covered totally as we have curated a complete cheat sheet for all things Content Strategy that you can use and apply for your brand to build a robust Content Strategy that works wonders for any brand, irrespective of its niche. 


Social Media is the goldmine of all types of content and there’s always a brand war going on to rise above the clutter and make their brand stand out of the crowd. At times, it seems like an uphill task to make your brand voice heard in the sea of content. Well, this cheatsheet comes handy to ace your content strategy game in the most effective way possible and effortlessly become a PRO at it. This is the high time to refine your content strategy and buff the chunk away. 

Identify your target audience:

Identifying your target audience is one of the most crucial steps when it comes to Content Strategy. Thinking of building one? Make sure your idea about your target audience is pretty clear in your head. Say, if your target audience is GenZ, then make sure your brand content is packed with such powerful words that instantly grab the eyeballs of GenZ users across the said platform. The content strategy should resonate with your target audience and their personality. If you have, say, multiple segments of target audience, then make sure your content strategy has got everything to appeal to different audiences. For ex. Zomato since their niche is food and food is something every generation relates to, hence, their content strategy is something that is relatable for every generation and situation. When you have figured out what makes your target audience tick, your half battle is already won. 

Choose your Industry & Sub-Industry:

Suppose the functional industry for your brand is fashion, so, make sure to choose a sub-industry as well. Sub-industry here stands for the specific aspect of Fashion relevant services you cater to. Such as, Fashion Blogging, Fashion Merchandising and warehousing, Fashion Tech, Fashion Influencing, Fashion Consultancy etc. Once you have a clarity across these touchpoints, things will become slightly easier to manage and while formulating your content strategy, you know what & how of how your content should look like and what brand message it should convey. If your business is into Fashion Marketing and Influencing like Viral Pitch then, your content strategy should be relevant or an ideal mix of Influencer Marketing and fashion related content that highlights your awareness and grip in the sub-industry and positions you as a brand that knows what they’re trying to offer and the problem they’re solving in the particular industry.  

Determine your niche:

  Here niche stands for the segment that you wish to zoom in on. Determining your niche is significant to make your content strategy more sound and effective. Say, if you’re into fashion influencing as your core service, then what are the brands and influencers you wish to target and bring onboard. Are you targeting minimalist brands, millennials or gen z or what? Once, you get the clarity around it and your niche is clear that you’re into minimalism and subtlety or something jazzy or vibrant or extreme, then make sure that your content strategy pulls off your chosen niche well that highlights and reflects your brand niche clearly.  

Set & Align your content goals with your brand goals:

Make sure that the branding goals that you’re setting are SMART. 

  • Specific
  • Measurable 
  • Actionable
  • Realistic
  • Time Bound 

      Once your content goals are aligned with your brand goals, then it would be easier to achieve your brand goals better and quicker. Make sure that your content strategy is as such that it’s easier for your target audience to take the desirable action. If your brand goal is something else, say generating brand awareness, but your content is not providing any product information and the USP of your product and features, then your goal of brand awareness can’t be met. If you’re into Social Media Marketing but if you’re not providing any information through your content strategy that how impactful and powerful is your Social Media Marketing services and how quickly it solves the brand problems and deliver measurable impact and results, your content strategy won’t be able to reap any benefits for you in regard to that specific branding goal.     

Choose your 4-5 content pillars/topics:

Keep at least 4-5 content pillars and topics handy to create your content around say, in Fashion Influencing, you can pick up the various topics that appeals your target audience such as Memes, promotional and informational blogs, inspirational, educational, facts, analytical content, webinars, reels etc. and create relevant content under the content pillar and topic. Also, pick the relevant channel that will complement the specific content pillar the best. Say, for reels, Instagram is the ideal platform as reels is their feature. 

Choose your content forms:

What type of content you’re good at creating and will be able to sustain over a period of time? Say, Video, Graphics, Audio, and photos. If you’re good with videos, perhaps you can find creative ways to present your brand personality via amazing videos, and graphics. Dabble in animation or even AR/VR to create brilliant and awesome content.

Create the Content calendar:

Create a Social Media Calendar in advance. Now that have got a clear idea on what and how to share, you need a plan in place that stores all your ideas and execution formats so that you’re good to go. Make sure that you have a separate plan ready for all channels and platforms that contains ideas and framework and you’re good to go.  

These were some of the tips that you can really use for yourself and build an iconic brand online. The rule of thumb here is maintaining a consistent social media presence across all leading platforms, if possible. Find more creative ways to share your content and convey your brand message across. Maybe host a webinar or a workshop and directly open a dialogue with your audience. There are numerous ways to make your brand stand out, try everything and eventually, you’ll get a cue of what really works for you and then stick to it but make sure whatever you try, it should be relevant to your brand personality and identity. Don’t post unrelated content, this can affect your authenticity as a brand. 


For more such tips, tricks and pool of exciting content that can prove to be a real game changer in your social media and digital marketing journey, stay tuned to Prodigital and become the ultimate PRO of branding through Social Media. 

Importance Of Digital Marketing In Small Business

What is Digital Marketing ?

Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages.

When a small business initially starts out, it’s common for the focus to be on how to get the first consumers through the door. Traditional kinds of advertising, such as print ads, coupon mailers, and even outdoor advertising, may be used by them. Businesses may feel that because they provide a superior product or service, clients will find their way to them in no time.

While this method may bring in a small amount of revenue, there is a better and more convenient way. Small businesses should think about the global marketplace of prospects online and how they may benefit from combining their traditional and digital marketing efforts. Digital channels should not be overlooked by any small business, regardless of how young it is, as a means of generating leads and converting curiosity into customers.

Let’s take a look at the advantages of digital marketing and how you can use online platforms to help your company expand.

Benefits Or Advantages of Digital Marketing

You’ll be able to attract a lot broader range of potential clients online than you would be able to reach merely locally. You may reach a global audience with digital marketing tactics that are cost-effective, scalable, and quantifiable.

The following are some of the most important advantages of digital marketing:

  1. The chance to communicate with prospects and understand exactly what they want, i.e. getting to know your consumers better!
  2. Because there are no geographical restrictions with digital, you can reach out to anybody and anywhere.
  3. Personalization is easier with digital marketing since you can target the correct audience at the right moment.
  4. At each stage of the buying process, communicate with your prospects.
  5. Save money and reach out to more people for less time and efforts.

Starting a digital marketing campaign for a small business

If you’ve never used digital marketing for a business before, it can be scary due to the unlimited possibilities. A multiplicity of platforms and digital marketing phrases may make it appear to be a larger effort than it is.

Small businesses may assume they lack the time or financial resources to compete online. As a result, many people prefer to take things slowly and stick to only one or two types of traditional advertising, expecting that their company will grow over time.

The market is competitive, and while word of mouth and client referrals can help drive traffic, customers will struggle to find your business until you show up where they spend their time. After all, the internet is used by 4.6 billion individuals for a variety of purposes.

As a result, delaying the development of an online presence is ineffective. The greatest method to assure your business’s success is to market it on a worldwide scale and target clients who are interested in your service or product.

Recognize that your customers are using the internet

When someone is intrigued about your business, whether it is in your industry or your brand, the first thing they will do is conduct research online to see what they can learn about you.

Customers anticipate a website and social media presence in today’s digital world. They might be browsing for reviews to see what others have to say about your business and whether it is a good place to do business. Consumers read internet reviews for local businesses in 87 percent of cases, up 6% from 2019 to 2020.

If a potential consumer can’t locate you on the internet, they may think that your company isn’t legitimate. There’s a significant risk that many of these prospects won’t take your business seriously and will swiftly move on.

Make Yourself Available to Your Clients

As previously stated, your company must be present where your clients are, which is online. Google will almost always be the first stop for everyone looking for a product or service. You won’t be found if you don’t have an internet presence, and you won’t be able to compete.

Even if you have an online presence, your competitors may be easier to locate since they rank higher in search results. Learning what Search Engine Optimization (SEO) is and why it’s vital, in addition to building a website, will help you outrank competition by being the first name that a prospect discovers on a Google search.

Because keywords are so important in making this happen, make sure you know which ones are best for your business (long-tail and short-tail).
You should also include easy answers to inquiries that prospects may have, such as where you are located, your business hours, and details about your product or service. Your prospects should be able to compare hours, prices, special offers, and more by comparing your website and competitors’ websites side by side to make the best option for them.

Allow customers to find you

Consider digital marketing as a means of making oneself visible to the individuals you want to reach. Scalability becomes a reality when your company’s reach extends considerably beyond your immediate area.

Your business is open for business even when you aren’t there thanks to an online presence! You can establish a situation in which your consumers can contact you at any time of day or night.

Customers and prospects may now email you with questions, make purchases, and browse your inventory with just a few clicks. Furthermore, potential clients who are unable to visit you in person can conduct business with you via an e-commerce function or by simply using social media.

Learn as much as you can about your intended audience.

Digital marketing has the advantage of allowing you to interact with potential customers. You can learn about them and their problems in order to offer a solution. You can start a conversation or conduct a survey on social media or through a blog to get insights. Take note of any remarks or survey responses.

You can begin to understand what people are seeking for by connecting with them online. What are the challenges that they are having trouble with? What is it that keeps them awake at night? Make use of this data to provide solutions through your product or service. Digital marketing allows you to tailor communications and fine-tune targeting by removing the guesswork from who your clients are.

Spend less money on marketing and get more done!

Online advertising allows you to stretch your budget even farther while also allowing you to narrow down your target demographic. Social media is especially useful for this because it allows you to set a daily budget for a specific demographic who is interested in your brand or ethos. Most significantly, it allows your company to screen out customers who would never buy from them, saving you time and money!

When it comes to social media advertising, the key is to pick the platform that will perform best for you and your company. Don’t advertise on LinkedIn unless you’re looking for B2B leads. Investigate social media channels and consult a handbook on social media demographics to discover one that fits your needs.

All these advices may help your business to grow. Make your business online as it is the future..

join with us for making your business digitalize..

Tips to make the most of your Content Marketing Strategy for brands

When it comes to Brand Marketing, Content Marketing is gaining quite a lot of significance. Many people, and even brands confuse Content Marketing strategy with Content Writing or just posting random blogs on the internet. But, this is not how it works. Content Marketing is becoming one of the most essential aspects of Digital Marketing and can play a pivotal role in increasing brand loyalty and outreach. Today, posting an array of blogs, web pages and social media content that has zero relevance to your brand personality can’t yield the desirable results for your key branding objectives. 

A well defined Content Marketing Strategy that exemplifies your brand, disseminates product information and key attributes in a way that adds a lot of value and knowledge. It not just adds to your brand value but further pushes the sales funnel through Outreach, Conversion, Closing and Retention. In this blog, we have compiled the surefire tips to make the most of your Content Marketing Initiatives and garner legit traffic and traction to your website in the most organic yet powerful way. 

How Content Marketing helps your brand in a legit way? 

If you own a brand then you might know the challenge of garnering the right and organic traffic to your website. When there are tons of blogs and web content flooding the internet on a daily basis, rising above the clutter, and letting your distinct voice heard aloud beyond the noise, then it is essential to level up your Content Marketing game. 

But before leveraging it, understand how it helps you to achieve your branding goals. 

  • Creating a niche and highly valuable content: In order to build an organic audience base, creating niche and valuable content can really do wonders. If you as a brand are creating highly valued content that informs and engages your audience, adds to their knowledge, solving a problem or answering a question that they couldn’t really seem to find the answer of until they came across your platform then they might be  trust the authenticity of the services you have to offer and get interested in all that you have to offer. Content Marketing is one such medium that works amazingly well for all service oriented businesses. However, considering the results and the effectiveness it is able to generate, even product oriented brands have started investing in Content Marketing and sharing valuable content across channels.
  • Well-defined campaign goals: Whatever Content you’re creating, ensure that it is well aligned with your Digital Marketing Campaigns. The content can be powered and boosted with long tailed keywords that helps your campaign generate maximum value and reach your target audience faster. When you use the right keywords that are high-powered and highly searched while developing the content, your content is able to deliver the right results and help your brand achieve the desirable campaign goals faster. Make sure that your Content is well supported by Infographics, rich images, and it’s highly informative and authentically sourced, originally written.
  • Fleshing out a PLAN: Fleshing out a full-fledged plan before posting the content is one of the most crucial aspects of Content Marketing Strategy. The plan can include planned posts as per major holidays, social media trends, vacations relevant to your niche and industry. Make sure to include multimedia outreach, repurposed content and PR strategy as well and identify the right distribution channels that goes well with your brand tonality, fits into your brand timeline and complements your sales strategy. It is also important to keep updating the plan and making room for something new and edgy. 
  • Establishing a solid Content Framework in accordance with brand voice: Give a meaningful direction to your content. Brand can break down the types of content that align well with the brand objectives. A different framework is generally needed for different types of content. Brands can create the room for all types of content and create and customize the same. Say, to serve the Outreach Marketing framework, Brands can create Facebook ads, landing pages, explainer videos and infographics. Similarly for Conversion—Social Media, Informative Blog Posts, Case Studies, Quizzes, Polls can be the chosen formats. For Closing and Retention— Email series, Questionnaire, White Papers, Contests, Surveys, Reviews, Exclusive offers etc. This Marketing framework ensures the timeliness of the content preparation pipeline and gives a fair idea if the content is performing well in different contexts across the platforms.   
  • Effective Content Optimization: The last but not the least is understanding that if you’re not optimizing the content for different platforms then all your other attempts might go in vain. For example, the content piece that might work for Instagram, may not work well for LinkedIn or vice versa. Hence, content needs to be optimized for different platforms. Closely observe the kind of target audience who will be interested in your product and service and the platform they’re most likely to be interested in and then boost your brand presence there through effective, engaging and insightful content. However, in today’s times, every brand should ensure their robust presence across every platform to garner maximum engagement out of their Content Marketing Strategy.

If you are trying to scale your brand then these Content Marketing Strategies will come handy and help you to gain the organic traffic that creates a robust brand presence for you across different platforms in the most legit way possible. Gain the right amount of visibility for your brand, deploy influencers to showcase your product value and expertise and build that unwavering brand loyalty and rule every possible search engine in your niche category. 

Join hands with prodigital for great content marketing or more.

Role of Digital Marketing in solving the major Business Problems

Most of the businesses these days are curious about Digital Marketing and for all the right reasons. It is gaining prominence to scale up your business in the quickest and yet most organic way possible. To get the desired leads and also being able to convert them into your regular customers. However, not just this, there are quite a lot of major problems related to leads, customers, and conversion has been brought to standstill and its absolute power and potential still remains unexplored. Today, through this blog, we will be diving deep into the potential and effectiveness of digital marketing for any business and the major problems that you can address if you know how to use it more effectively and smartly. Even if you are leveraging its power, this blog is here to surprise you with all that it can offer to solve some of your major problems. 

Major Business Problems exist? Worry Not. Digital Marketing Plan is here to help you. 

Nothing in this world is perfect or exists in a perfect order. There’s always a challenge, always a problem that you can solve or address by making the most of what you already have. Digital Marketing is one of the most effective ways to ensure that your business is scaling and growing on the right track. You’re able to make the desirable ROI out of all your marketing initiatives and your customers are noticing your business and the services you have. To optimise your marketing strategies, digital enablement is inevitable. This helps in knowing your audience, understanding their pain points, and providing credibility to all your marketing initiatives. 

Lets take a look at all the problems that you can easily address with a stellar Digitally enabled Marketing plan in place. 

  • Not knowing your audience well: It would have been quite a painstakingly long process to know and understand your audience even if your marketing teams may have developed audience personas. Digital Marketing is what really helps in testing the descriptors, testing languages, your audience pain points and what appeals to your target audience in general. This works wonders in order to capture the buying behavior and keep a tab on your customer’s buying cycle. Once you understand them, you can send customizable options of your products and services that your customers just won’t be able to resist and refuse.  
  • Are your all channels SEO Optimized?: Now, the more optimized your website and other social media channels are, the better and higher your business will rank on the top of the Google ranking. While putting the organic content, SEO Optimization and enablement ensures that your business is growing and scaling up faster as compared to other businesses. 
  • Creating an effective and powerful Social Media Strategy: In the fastest growing and rapidly changing digital landscape, it was realized that having a right social media marketing strategy in place is quintessential. Be it paid or organic or the blend of both, but it has to be there. With this, you can get faster results on all your Branding and Engagement initiatives. Even if you create a Stellar Social Media Strategy, with Digital Marketing, you get assured and faster results that leads to quick conversions. Your social media marketing plan becomes effective only due to Digital Marketing.  
  • Maintaining Cross channel Marketing functionality: It becomes important to create nimble, fluid structures according to the needs of one channel. In today’s world, your customers can’t be found at one place. Neither they’re sitting there, sipping on their tea, waiting for your ads. They’re scattered and hence, you have to reach out to them, garner their attention across channels and platforms. Before digital marketing, this wasn’t really easy but now, creating cross functional marketing efforts has become quite easy, driven and result oriented. One of the biggest problems has been greatly simplified with the help of Digital Marketing. 
  • Making reports on Metrics for CMO: Not really a bigger challenge anymore as it used to be before. Digital Marketing supports a vast universe of metrics that can help the marketer and the marketing team to determine and analyze the effectiveness of marketing efforts. It enables you to determine the business goals that you want to focus on the most at the given hour and given point of time. Once your goals are set, you can set the right metrics for the CMO and share it across. 

Now that you already know the problems an effective Digital Marketing plan may solve, try to incorporate its potential accordingly and achieve mind-blowing results. If there are 100 major problems, some of the bigger ones relevant to all your marketing objectives can be solved with a killer digital marketing strategy in place.   

Join prodgital to solve all your business problems.

Understanding the scope of UI/UX elements for brands in India 

When it comes to creating a unique and distinct branding identity, UI/UX are gaining quite an inevitable significance in the branding spectrum. However, in India, many brands still haven’t been able to leverage the maximum potential of a brilliant UI and UX designing and Copywriting for their business. Well, this might appear a bit intimidating subject to dive into and that’s why we have tried to break it down for you in this guide to help you understand how you can benefit out of it and make your brand pop. 

Understanding UI/UX design for a brand 

For any brand, UI/UX is more than just creating a visual identity. People often tend to confuse it with designing but it’s far beyond that and acts as a powerful significator in building a unique brand identity. If you’re a business owner, no matter what you’re selling, you require a set of components to build a unique visual identity that is integral to your brand, that sets your product and services apart from other existing marketing players in the market. This includes a mix of Colours, Patterns, Fonts, Copies, Layout, Typography and Graphics for your business via web based application or any other digitally interactive platform in order to create a rich user experience. 

In simple terms, this allows your potential customers to directly interact with your brand and get a feel of your product even before buying. Hence, this plays a pivotal role in enhancing the user experience by improving upon the aesthetics of your digital kit. 

Why is it important for brands?

As India is gearing up to become one of the largest startup ecosystems in the world and already attained 3rd position from the top, this can’t be stressed enough that brands really need to become more interactive and user friendly. Catching customers can be a cakewalk but their retention will only be possible if a brand feels real, not a bot. Since, the users of one brand are already exposed to the myriad of options in one product category, So, they are likely to resort to a brand that is more user friendly, thoughtful, interactive and unravel the more authentic essence of the brand personality since it feels more authentic and reliable for them. A great UX that’s intuitive, visually appealing, and easy-to-use can be a key to user retention and increased brand loyalty, garnering organic reach and favourable recommendations for your brand. 

Let’s understand in what other ways, this can be useful for your emerging brand. 

  • Enhancing user attraction, engagement and experience: “First Impression is the last Impression.” This phrase applies well to any web based application. If you’re struggling to navigate through the key features of the app or if the functioning is not feasible then as a user, none would like to revisit such an app. UI/UX exactly helps in creating that favourable first impression that tempts the user to dig deeper into the app, engaging them and making the entire navigation seamlessly smooth and user-friendly for them. It’s interactive, intuitive and offers a personalized experience to its users. Thanks to the brilliant UI design of the app making it super rich. 
  • Easy and effective usage: UI/UX copy makes the app easy and comfortable for the said Target Audience. With minimal yet Interactive UX copy, clear and actionable interface. Users are now able to navigate without any glitches and obstructions and adding to the simplicity of the app. Also, this ensures smooth navigation for both mobile and desktop apps. You will find customisable interface for every platform and it plays a pivotal role in creating an effective usage for web based applications and digital kits across platforms. 
  • Improved Business growth: A brilliant UI/UX works amazingly to create an immensely rich,  satisfying and delightful user experience. It creates such a unique brand experience and personality that makes your brand stand out. This enables your business to reap richer rewardsand long term success. A visually appealing, catchy and eyeball grabbing interface builds a brand value that has a lasting impact and retention that converts to greater revenue, brand success and reputation. 

Hence, it is evident how crucial and transformative UI/UX design can be for your business. Especially, in a country where every minute there’s a new competitor in the market, it can be quite a huge game changer for your business, giving it a unique identity that attracts, stimulates and keeps your users stick to the brand. Add some life to your business by integrating all of its components and see how it magnifies the entire digital landscape for your business. 

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