What is Social Media Marketing?
The use of social media and social networks to sell a company’s products and services is referred to as social media marketing (SMM). Companies can use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended culture, mission, or tone.
What is social media marketing strategy?
The world of social media can be frightening and perplexing. You’ve been told repeatedly that you need a strong social media presence, so you assemble a staff of social media executives and community managers and have them begin posting.
You’ve heard that consistency is important, so you make sure they stay to a strict schedule, even if they don’t have much to say.
And when no one responds to your posts, you dismiss it as “the algorithm.” You have the odds stacked against you. You begin paying platforms to promote your articles, assuming that this is the only way your material will ever be noticed.
If any of this sounds similar, I’m going to take a wild guess and say you don’t currently have a solid social media marketing strategy in place. Even when you employ a supposedly trustworthy social media management business, this is frequently the case.
But that’s okay, because in this post, we’ll walk you through the simple five-step approach we use to help our customers design highly effective social media marketing plans that ensure each piece of content they publish receives the most reach, engagement, and impact.
You need a detailed assessment of where you are now before you can plan the path to where you want to be – otherwise, you’ll have no way of knowing whether or not your new strategy is having any effect. So here we provide here you 5 easy steps for your social media strategies-
5 steps for an effective social media marketing
1. Determine your current position
Things you should make a mental note of:
Which social media platforms do you use?
What is the definition of active? How frequently do you update your blog?
Who is your current target market?
What are the opinions of your current audience on your content?
What kind of responses do you get to your posts?
It’s helpful to keep track of “total” likes, responses, shares, interactions, and so on, so you can track any improvement in performance in both absolute and relative terms as your audience expands.
2. Identify your real customers
In an ideal world, who would you like to buy your product or service from? Customers you wish you had rather than those you already have. They’re the ones who need to hear your new marketing materials.
Do you have a good understanding of your ideal customer? If the answer is “not much,” conducting market research, getting to know your target market, and creating a highly focused customer persona may be beneficial.
Learn what makes your ideal customer tick, not just their age, geography, job title, or income. Not simply the problems that your company claims to answer, but also their likes and dislikes. The shows they like to watch, the sports they follow, and the references they “understand.” The more you can go inside your thoughts, the easier it will be to create engaging material.
You have no way of understanding whether or not your social media strategy is making an impact if you haven’t established what success looks like.
3. Achievement identification
What key performance indicators (KPIs) would you use? Do you want more inquiries and leads? Increased sales? Do you want your brand to be more well-known?
I already know your answer is “all of them, and that’s fine – but choose the most important one and make sure it’s SMART. (They must be specific, measurable, achievable, relevant, and time-bound.)
Instead of saying “I want to grow our Twitter following,” say “I want to grow our Twitter following by 1,000 new followers by the end of next month.”
Just say at the end of the month or the end of this year we will achieve the target of 5000 followers not just plan but implement your plan from the same day.
Once you’ve decided on your objectives, put them in a prominent location – in a document that the entire team can see or has easy access to – and refer to them on a frequent basis. It’s pointless to set these objectives and then put them in a drawer to be forgotten about. Keep them in the forefront of your mind at all times.
4. Create eye catching content
You’ve built the groundwork, and now it’s time to start creating content.
If you’re wondering why we made you do all of that preparation work first, the answer is easy.
Content for the sake of content is meaningless. Every single article you publish, whether it’s a single tweet or a collection of SEO-optimized blog pieces, should have a purpose and a message.
Be very wary of any social media marketing firm that is more interested in cashing your check and getting to work than in assessing your existing situation, learning about your target audience, and figuring out how to best measure success.
But there’s a catch: if your purpose and message are too “obvious,” it’ll be about as effective as standing in the middle of nowhere with a giant billboard that screams “buy items.”
Your audience is astute, and if they sense you’re attempting to “sell” them something, they’ll tune out. You must instead entertain and engage them.
However, if all you do is entertain and engage them – and they never become customers – you’re squandering your time and money by shouting into the abyss of social media.
That is why you must find a happy medium. You must entertain and engage your audience while maintaining your brand messaging. It’s constantly there, sometimes just beneath the surface, sometimes just above.
Simply combine something everyone knows about your company with a topic or story that your target customer (from Step Two) will relate to, and come up with a clever twist that “clicks.” Make sure the final product likewise portrays your brand as the hero, and you’re good to go.
Occasionally, the consequences are downright amusing. Even if they’re just charming and funny, they might be a terrific way to gain a new perspective and approach to your material.
And, needless to say, it will always be more effective than yelling “buy things, purchase things” until you’re blue in the face.
You’ll note that we haven’t discussed the various sorts of material yet, and that’s because these concepts apply to all of them. Whether you’re looking for popular memes for Twitter, smart blog entries
for LinkedIn content marketing, long-form pieces for Facebook, or artistic photographs for Instagram, we’ve got you covered.
Start by deciding what you want to say, then find a fun, humorous method to say it that resonates to your target consumer and portrays your business as the hero – and you’ll see your content is starting to achieve its stated goals.
5. Measure your progress and build on what’s working.
Remember how we agreed on the metrics that will be used to gauge our progress in Step Three? This is where they are useful.
Examine how each of your posts performed each week, and figure out what the best and worst posts have in common. Double down on the most successful elements the next week.
You might be amazed at how significant a difference tiny tweaks can make. Have a joke where your brand is the hero? If you replace the villain with one who resonates even more strongly with your audience, you might notice an increase. (You’ll be able to recycle your material now that it’s been updated.)
Personalize your posts by addressing your target audience directly (whether it’s “Hey LinkedIn” or “Hey instagramies”), and you’ll likely see an increase in interaction as more of your prospective consumers are drawn in by that opening hook. But you never know, which is why testing is so vital.
Even though this essay is about organic social media marketing, one of the most effective ways to test is to use paid ads. Because you can split test the posts and make sure each prospect only sees one version, Facebook is particularly good for utilising Paid Ads to A/B test how audience engagement changes as a result of specific modifications in your messaging and brand sense of humour.
Finally, don’t make any assumptions.
You may believe that a certain sort of humor will offend your audience. Have you tried your theory out?
You can believe that your target audience prefers a certain tone of speech. Do you have proof of this?
Be open to trying anything and anything, and follow the data. And if you think that’s a hazardous marketing strategy, think again.
You are protected by the algorithms.
Prodigital isn’t just another social media marketing firm. We’ll delegate your stream management to someone else, but we’d be delighted to provide you with the funny content you require. Our social media marketing services cover every type of material you can imagine, whether you’re in the real estate or hospitality sector.
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