Did you know that the average attention span of a human is shorter than that of a goldfish? Thanks to social
media and the endless other attention-grabbing elements, brands have to ensure that the information is retained
while keeping in mind our notoriously ill attention span. An average human who is living in the city is exposed to
5,000 advertisements per day. While it may not be possible for you to recall all those ads, do you recall Virat
Kohli and Anushka Sharma in the advertisement for Myntra where they used the visual search feature?
Humans can recall 65% of the visual content that they see even after 72 hours. Visual search helps discover the
products faster while suggesting other products that are either similar or could be paired with the main apparel
that you’ve searched for.
Visual search identifies objects by scanning the image/s that have been clicked or uploaded. Visual search
works based on a neural network which uses color, size, and shape of the object in the image to show exact or
similar images. This will introduce new market dynamics that will change the shopping experience for all the
consumers, making it much easier and smoother.
When you see a product endorsement from an influencer in a video, they are only able to tag one product and
redirect the viewers to the retailers or the product. With visual search, the possibility to identify and tag all the
products that are in the video will increase and the users will be able to view and buy different products. The
user’s journey from product search to actual buying will become shorter and smoother which will also increase
revenue for businesses. Some of the biggest companies like Google, Amazon, Snapchat are already using